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6 packaging mistakes to avoid
Packaging goods is an extremely important preparation step before delivering to customers. These packaging mistakes can cause products to be damaged, increase costs, and make customers dissatisfied. Let's Hoàng Phúc Pack discover the wrong ways to pack goods, let's get started!
1. Wasting Tape
Nowadays, many people abuse the use of tape when packaging. They apply many layers of tape to the product, taping horizontally and then vertically, layer upon layer. This is not only unnecessary, but it also makes customers feel uncomfortable.
Make it easier for customers to open the package by using 1-2 neat, scientific, and clearly visible strips of tape. Choose a good type of tape to stick, as it is quite rare for tape to come off during shipping, so if you are careful, 2 strips of tape for 1 sealing edge are enough.
2. Not Investing in Padded Bags
Padded bags are a very worthwhile investment to protect orders and make them look more professional. During shipping, your goods will inevitably be shaken and bumped. The product rubbing against the surface of cardboard boxes or other packaging materials will be the cause of scratches and damage to the goods.
Not only that, padded bags also help protect products from environmental factors such as dust and moisture that can damage the product. They are especially useful for products in the electronics, glass, mirror, etc. group. In addition, this makes the product look more thoughtful and meticulous.
3. Using Low-Quality Cardboard Boxes
Cardboard boxes are also classified as good and bad products. Low-quality cardboard boxes have flimsy, thin, and non-durable paper, and even a light impact can cause the entire box to dent and deform. Not to mention, they are produced with primitive processes, causing the boxes to be cut and assembled crookedly and unevenly, which is unsightly.
Especially, for the food industry, using low-quality cardboard boxes is something that should not be done. The components in the paper of these types of boxes may contain harmful substances that are not good for human health. Therefore, when buying cardboard boxes, you need to pay attention to researching and preferably buy from reputable places.
4. Inappropriate Packaging Size
Inappropriate packaging size causes loss of aesthetics, poor product safety, and waste of resources. How disappointed customers will be when they see a tiny cup placed in an empty box many times larger than it. And it will not be effective at all if you use a tiny padded bag for the set of tools you are selling. It could fall out at any time and it will certainly look unprofessional. Study your product in advance and buy the types of bags and cardboard boxes that are more suitable for your product.
5. Not Paying Attention to the Weight of the Packaged Product
Determining the product weight is an extremely important step, as it is a deciding factor in shipping costs. The heavier the goods, the higher the fee. In today's competitive market, sellers need to make an effort in every task to save and reduce the price of their goods.
Over-packaging, as mentioned above, makes customers feel inconvenienced when trying to open the package, affecting the product experience. In addition, it makes the product look unprofessional and lose points in the eyes of consumers. In general, when packaging, choose suitable materials, suitable sizes, and limit the use of excess tape to help optimize the weight of the packaged product.
6. Not Focusing on Aesthetics
Aesthetics is a very important issue when packaging products. A beautifully packaged product that arrives without much denting is likely to receive a favorable impression, attract customers, and increase brand recognition and value.
To make packaging an advantage, you can consider investing in a beautiful design for the packaging, printing on the packaging, or using decorative patterned tapes, so customers can easily connect with the image of the product even before opening the package.
You don't even need to invest a lot, as a high-quality package, meticulously packed with suitable materials, is sometimes enough to make customers satisfied. Customers are very smart and will surely feel the care and respect you have for the product you make. Therefore, above all, put your heart and soul into the work you do, especially in packaging goods for customers.
The article above by Hoàng Phúc Pack shares some packaging mistakes. To help protect the quality of the products your business sells and make a good impression on customers, please read and follow these suggestions carefully. Refer to more packaging methods and packaging material purchasing guides on the Hoàng Phúc Pack website to make your packaging work easier and more professional.
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